Storyboard

Treatment

Treatment

BRIMFUL OF ASHA

BY THE THREE AMIGOS…
SAM GOULDSBOROUGH, HANNAH-JO WAINE, JORDAN WILMOTT



Treatment –Documentary Extract/Short Film/Music Video

We as s group are now going to discuss our finalised treatment, which we have now gathered through a number of techniques, including; Audience feedback, presentations, group discussions and research.

Firstly, we aim to produce a high quality music video which sticks to the codes and conventions of the indie genre, which successfully promotes Cornershop’s single ‘Brimful of Asha’ and has the purpose to entertain.

The target audience we aim to reach would be 16-25 year olds of both male and female gender, ideally, these people would have an interest in indie music/video techniques. We stereotypically connote (Roland Barthes) young people to enjoy fun, upbeat and at times, unconventional songs/videos, hence why we plan to include the plot and editorial techniques we have discussed as a group. In order to specifically reach this target audience successfully, we decided that our music video would be shown on music channel MTV2. The reason for this decision is, that unlike certain music channels, i.e. Kerrang, which is heavily rock based, MTV focuses on a wide variation of popular music renowned for being extremely popular with young people, indie being one particular genre

A plot summary of our basic beginning middle and end can be seen on our blogs, however, after looking at our audience feedback sheets, which we gained after completing a group presentation, along with simply talking to other class members and staff members, our planning has since developed onto a new plot, this is because our previous idea could possibly have been deemed too ambitious, this was due to many things, technicalities and time scale being two large factors. A basic overview of this new, improved and simplified plot would be;

Jordan idolises a famous, 'out of reach,' female movie star (Hannah), his best friend and lead singer Sam finds this excruciating to watch. Jordan descends into a dream-like state, where he is able to follow the iconic star around in a PA role, eventually, Jordan is brought back to reality with a bang, as Sam appears in the room with the real life star hand in hand. The song Brimful of Asha is playing throughout, apart from a short conversation between Sam and Jordan at the start of the song, which has no music playing at all. We will use the re-winding technique we have discussed in our planning, to follow the codes and convention of the song, this is when the song itself sounds as though it is being mixed/re-wound on a 45, at this point, the diegesis will re-wind to reverse Jordan's internal thoughts, and this is when present reality will become evident. Another effect we plan to use in our piece, is the visual illusion of one character (Sam) pushing frames off the screen with his hand, to make room for his own chorus performance scenes, this effect will be applied in post production.


In order to perform and achieve a successful and visually pleasing video, which goes above and beyond its brief of promoting Cornershops song Brimful of Asha, we (The three amigos) will have to select certain props, locations and costumes. Some of these are as follows;


Locations

At first, as shown in our previous planning, we selected a short list of a few possible locations, some of which were; Meadowhall shopping centre, different methods of transport ect, however, after researching these places, we hit a few problems. First of all, we discussed filming a bus driving away, however, similar to meadowhall, we discovered that every single person pictured in shot, would have to have given us written permission, or alternatively, be someone we know, considering that we planned to have a large croud scene of shoppers in meadowhall, this would have been almost an impossible task to achieve on such a large scale. Therefore, we abandoned the idea and had a group conference, which we recorded on audio, and came up with our new locations, which are; The Lecture Theatre in College, the Drama Studio in College and finally, one of our houses and other areas in and around college. We plan to photograph these new, finalised locations and upload the evidence onto our blog.


Props

Similar to the above, because our story changed, so did our props and costumes, we found that, now we have a clear plot, the props and costumes were much easier to decide on second time around. The main props we need however, are;

An ipod
A poster featuring an image of Hannah
A large camera
A trophy/Award
Flowers
A projector/Interactive white board


Costumes


We have also altered our costume change to stick with the new codes and conventions of our plot. Each Character will have their own designated outfit(s), some of which are as follows

Sam


Sam's character, is represented as being a typical 'cool indie guy,' therefore, we purposely came up with ideas for his costume which reflect this image, we based his image around typical 'indie' rockers, who are renowned for their 'quirky' dress sense, for example, bands like the Kings of Leon. We decided that his main costume would be along the theme of, a checked shirt, jeans and some grey pumps.


Jordan

For Jordan, we wanted his Character to come across as being quite geeky, due to the idea of him being oddly besotted with Hannah's Character, who he in theory, has never even met, we based his character's costume choice around stereotypically 'Geeky' Characters we see on Television, a strong influence for us was Channel 4's The Big Bang Theory, main elements of the Costume are going to be, dull colored trousers, glasses, a cardigan, a brief case and some non-descript plain shoes.


Hannah
For Hannah, because she plays a famous film star, we wanted to represent her in a very glamorous, iconic 'out of reach' way, We researched many iconic film stars, from Marilyn Monroe to Audrey Hepburn, however, to achieve a more modern representation, we looked at the film Battlestar Gallactica, and the strong Female character of Caprica Six, for the main advert of the film, she was denoted in a red, skin tight cat suit, which since, has become iconic for the film and its sci-fi genre. Although this representation is not relevant to our genre, we can take something from this, and ensure that Hannah's character becomes an iconic image within our video and its indie genre. Also, the colour red has connotations of passion and sexual dominance. We could also take inspiration from this idea, and use colours to give certain representations of our characters. A main costume idea is, some classy, iconic dresses, full, over the top make-up, big hair, possibly a fur coat, sunglasses and high heels.
Once all our characters become the band in the chorus, we will all change our costumes, apart from Sam who will look like a generic indie rocker all the way through our video. Hannah and Jordan will then be denoted in similar indie costumes to Sam, i.e. checked shirts and skinny jeans.

Technical issues

Throughout our video, we will attempt to achieve a number of techniaues, including, using a bright backdrop for the chorus, pushing one frame off screen to make way for another, lighting and colour effects. Again all of these effects will be applied in the post production stage of our work.

Recce

After selecting our chosen locations, we went on to go to them and investigate them for any health and safety issues, because all of our locations (apart from filming at our houses) are in College, most of the health and safety issues we may have faced have already been addressed, for instance, if we were filming in busy public areas i.e. town centres, there would be a risks of incidents like, assault from the public and road accidents. However, we still need to take care with things like; Filming beside roads/car parks around college, filming things like overhead high angle shots which can be made a lot safer by ensuring that another group member holds on to the middle of the filming group member, or their belt. Things we will restrain from doing are; filming late at night, going out alone, and going out without a mobile phone, or telling someone where we're going and what time we will be back.

Style notes

To add certain effects to our piece, to ensure it resembles a generic indie music video, we will attempt to use a number of different techniques, for example;

We are going to use mise en scene to help create certain stereotypical representations of indie artists, we will do this by using facial expressions as, indie bands are often connoted to us as being very stern and serious, and also by using costume. (see above)

We also intend to use interesting camera angles to reflect indie codes and conventions, for example, a crowd shot of the band where the lead singer (Sam) is positioned central, and nearer to the camera to denote importance, sticking to the rule of thirds.

As a group, we also decided that the beginning of our video would have no music, just ambient sound and shot reverse shot structures of dialect between Sam and Jordan's characters.

To add interesting framing techniques and transitions, we also decided that, if technically possible, we would use the effects of; One character pushing frames off screen to reveal the present frame, flash transitions to add a snapping camera effect in the photography scenes, and finally, hazy, misty transitions which we stereotypically associate with dream scenes.

Storyboard

Although our storyboard is currently in progress, we appreciate that certain elements of it may change once filming begins, due to many things, like lack of resources, technical difficulties, or even just discovering as a group, that certain things aren't going to look as good as we anticipated, or be possible.

Planning

We as a group have already been working hard on our planning in order to reach a stage where we can film, this involved a number of things, from group discussions, mood boards, scribbling rough ideas and taking verbal advice from fellow students and staff, because of this, we intend to develop this planning further and experiment with numerous computer programmes/editing techniques to reach a point where we are fully confident with our storyboard and know exactly how to carry out our effects and camera angles.

Audience feedback

In response to our treatment, we verbally asked members of the class to comment on how thorough they believed our blog to be. We took notes on their response and wrote them up;

Student 1: "The treatment you've created is really good, you can tell you have put in a lot of time and seem to have included most things, good use of theory and I like your ideas."

Student 2: "I think how you've used links and pictures throughout your blog, really makes it look good. Really clear and ambitious ideas."

Student 3: "Really good treatment, it's very long would be my only criticism, and maybe you could think in more depth about the costumes."

Student 4: "I think you should add more pictures next time you complete a task like this, that bit looks really effective and breaks up the big chunks of text, I think thats really cool how you have considered basing your characters on certain stereotypes."

Student 5: "Could be a lot shorter but you can tell it took you ages, good ideas, if you manage to pull off all the editing techniques this could be really effective, well done you three."

UPLOAD PIE CHART

Feedback response

We took this response into consideration and have made some changes in addition to our original ideas, in order to meet audience requirements, for instance, for the pre-production stage of this we have decided to take some pictures of costumes to give ourselves a much clearer idea of what our characters will look like on screen. The audience response showed that there wasn't much reaction about changing our ideas in any way, therefore we feel that they can just develop further as filming progresses, as a pose to changing anything drastic.

Audience Feedback Sheet

We as a group came up with a brief powerpoint presentation, which we attempted to make entertaining and engaging for our fellow class mates to watch, in this powerpoint, we pin pointed our basic ideas at that time and the process of how we reached those ideas.

After doing our presentation of ideas, we passed round an audience feedback sheet in order to get some ideas from others to help with our final decisions for our video.

Audience Feedback

Treatment

Treatment

Treatment –Music Video
Brimful Of Asha - Cornershop

Three Amigos – Jordan Willmott, Hannah Waine and Sam Gouldsborough




- Synopsis
We attempted to achieve ideas for a music video

- Detail of target audience
The target audience we are aiming our music video is around ages 16-24 with a sophisticated approach, which appeals to both the male and female audience.

- Plot Summary
To indicate locations/characters/costume needs
Our video will be located in local urban areas, around Sheffield and Rotherham,

- Style notes
To indicate camera angles/mise en scene/framing/sound

Recce -

- Storyboard Considerations
When planning will take place/format


Please try and make sure you detail on your treatment how you have followed audience feedback in this final, new idea.

Costumes

Character 1
Skinny jeans
Shirt
Glasses
Pumps
hat

Character 2
Checked shirt
pumps
leggings
make-up
plain top

Character 3
polo shirt
jeans
pumps

Props

Tree
Wig
Car

Locations

Meadowhall
Inside of car
College


We came up with the idea to send an e-mail to the publishing company of the song "Brimful Of Asha." The purpose of this e-mail will be to recieve the permission of the publishers of the original song, in the hope of creating our own.

The E-mail content is as follows:

Hi, my name's Sam, I, along with 3 other students represent Thomas Rotherham College,UK. We're all studying media studies, and for our current project, we have to create a music video. We've chosen your song- Brimful Of Asha. I hope that you'll be ok with us using your song; we'll also contact you as much as possible with our ideas etc, so you can make an input too.
Thanks very much,
Sam.
Looking forward to hearing from you

We made the e-mail quite colloquial and chatty, in order to approach the director in an informal, yet respectful way, in order to achieve a polite, equal tenor.

However, after analysing the e'mail in more depth, we decided that it may possibly be deemed as too informal, and may not provoke any response from the reader, therefore, we decided to alter the e-mail vastly, our final e-mail, which we as a group wrote together, is as follows;

ukpublishing@umusic.com

Dear Universal Music Publishing,

I am a student currently studying Media A Level at Thomas Rotherham College in Rotherham. I am producing a music video as part of my Coursework, I and the rest of my group have selected the 'Cornershop' song 'Brimful Of Asha,' and would really like your permission to use this as the basis for our video.

We as a group feel that it is our duty to ensure that at this stage, you understand the video is solely for educational purposes and will not, at any time be broadcase or published.

On another note, we want to make you fully aware that we will clearly acknowledge the songwriting and publishing credits and highlight your role in the production.

If you have any queries please feel free to contact my tutor James Finlayson, who is copied in on this email.

Yours

Hannah-Jo Waine,Jordan Willmott and Sam Gouldsborough

Thomas Rotherham College
Moorgate Road
Rotherham
S60 2BE

Codes and Conventions

Noah and The Whale 5 Years Time.

I believe this music video will follow the same codes and conventions as ours will when we make our music video. For example I think we will use very similar styles, because the songs are both old hippy styled, we will use the same camera styles as it shows a amateur camera shot which shows a lack of professional ness which I think will help make the video more genre related. The clothes that they wear are very basic, for example they are wearing blank coloured blazers and black trousers, with a light yellow shirt, I think this style of dress is stereotypical of an old indie band, which is also apparent for the song we are doing Brimful of Asha. The people in the video are very serious but the actions that they are doing are very sarcastic, which I think we will be able to do in our video well. Whenever they are outside in the video it is always sunny and brightly lit. I think this is stereotypical of this music genre having lots of bright colours, which we will have to follow during making our video. The video is has lots of editing, for example there is lots of names that come up in a light yellow bold font which I think we will do as it is old fashioned, because we wont be putting any new high-Tec editing as that would ruin all the verisimilitude of the video. I also think the kind of costumes that they use will be good, for example we are going to be in a car and be wearing some kind of fancy dress during our music video.

Recording

Begining, Middle & End

Carema Equipment

Camera Equipment that we would use on the front of the car

Audience Feedback Sheet

Audience Feedback Sheet

Meadowhall Pictures

Images Of Meadowhall

Production Schedule 1

Costumes & Props

These are some first basic ideas that we think we will use, but were not sure whether they will suit the genetic conventions of the music genre.

Costumes

Character 1
Skinny jeans
Shirt
Glasses
Pumps
hat

Character 2
Checked shirt
pumps
leggings
make-up
plain top

Character 3
polo shirt
jeans
pumps


Props

Tree
Wig
Meadowhall

We are going to send this e-mail to the directer of the song "Brimful Of Asha" we are asking for there permittion to create a music video.

The E-mail Said,

Hi, my name's Sam

I, along with 3 other students represent Thomas Rotherham College,UK.

We're all studying media studies, and for our current project, we have to create a music video.

We've chosen your song- Brimful Of Asha.

I hope that you'll be ok with us using your song; we'll also contact you as much as possible with our ideas etc, so you can make an input too.

Thanks very much
Sam.

Looking forward to hearing from you

Lyrics For Brimful Of Asha

There's dancing
Behind movie scenes
Behind the movie scenes
Sadi Rani
She's the one that keeps the dream alive
from the morning
past the evening
to the end of the light
Brimful of Asha on the 45
Well it's a brimful of Asha on the 45 x2
And dancing
Behind movie scenes
Behind those movie scenes
Asha Bhosle
She's the one that keeps the dream alive
from the morning
past the evening
to the end of the light
Brimful of Asha on the 45
Well it's a brimful of Asha on the 45 x2
And singing
illuminate thee main streets
And the cinema aisles
We don't care bout no
Gov't warnings,
'bout their promotion of a simple life
And the dams they're building
Brimful of Asha on the 45
Well it's a brimful of Asha on the 45 x2
Everybody needs a bosom for a pillow
Everybody needs a bosom x3
Mine's on the 45
Mohamed Rufhi-45
Lata Mangeshkar-45
Solid state radio-45
Fer-guh-son mono-45
Bonn publeek-45
Jacques Dutronc and the Bolan Boogie, the Heavy
Hitters and the Chichi music
All India Radio-45
Two in ones-45
Argo Records-45
Trojan Records-45
Brimful of Asha on the 45
77,000-piece
Orchestra set
Everybody needs a bosom for a pillow
Mine's on the RPM
When I Was Born For The 7th Time (1997)
eka sadi asha jena sadi sooka bella nah dinner bonothia ha kimmir kar ke.

There's dancing
Behind movie scenes
Behind the movie scenes
Sadi Rani
She's the one that keeps the dream alive
from the morning
past the evening
to the end of the light
Brimful of Asha on the 45
Well it's a brimful of Asha on the 45
Brimful of Asha on the 45
Well it's a brimful of Asha on the 45

And dancing
Behind movie scenes
Behind those movie screens
Asha Bhosle
She's the one that keeps the dream alive
from the morning
past the evening
to the end of the light
Brimful of Asha on the 45
Well it's a brimful of Asha on the 45
Brimful of Asha on the 45
Well it's a brimful of Asha on the 45

And singing
illuminate the main streets
And the cinema aisles
We don't care bout no
Government warnings,
'bout their promotion of the simple life
And the dams they're building
Brimful of Asha on the 45
Well it's a brimful of Asha on the 45
Brimful of Asha on the 45
Well it's a brimful of Asha on the 45

Everybody needs a bosom for a pillow
Everybody needs a bosom
Everybody needs a bosom for a pillow
Everybody needs a bosom
Everybody needs a bosom for a pillow
Everybody needs a bosom
Mine's on the 45

Mohamed Rafi -45
Lata Mangeshkar -45
Solid state radio -45
Fer-guh-son mono -45
Bonn publeek -45
Jacques Dutronc and the Bolan Boogie, the Heavy
Hitters and the Chichi music
All India Radio-45
Two in ones -45
Argo Records -45
Trojan Records -45

Brimful of Asha on the 45
Well it's a brimful of asha on the 45
Brimful of Asha on the 45
Well it's a brimful of asha on the 45

Everybody needs a bosom for a pillow
Everybody needs a bosom
Everybody needs a bosom for a pillow
Everybody needs a bosom
Everybody needs a bosom for a pillow
Everybody needs a bosom
Mine's on the 45

seven seven thousand piece
Orchestra set
Everybody needs a bosom for a pillow
Mine's on the RPM!!

Brimful of Asha on the 45
Well it's a brimful of asha on the 45
Brimful of Asha on the 45
Well it's a brimful of asha on the 45

Everybody needs a bosom for a pillow
Everybody needs a bosom
Everybody needs a bosom for a pillow
Everybody needs a bosom
Everybody needs a bosom for a pillow
Everybody needs a bosom
Mine's on the 45

Questionnaire

What Colour Scheme do you think would look best?

Black & White 0
Red & White 0
Green & Red 0
Combination of All 0
Yellow & Orange 0
Yellow & Blue 0


Could you write down a short idea which would go well in the genre of the song brimful of asha?
…………………………………………………………………………………………………………………………………………………………………………………….


Our Choice of genre is Indie/Rock, what clothing would you expect in this video?
……………………………………………………………………………………………………………………………………………………………………………………

How do you think we could improve our planning?
……………………………………………………………………………………………………………………………………………………………………………………

Basic Ideas : Genre Music Video

Basic Ideas : Genre Music Video

Walking backwards through crouded areas,edited to be reversed so that the crouds are walking backwards and the main person is walking forwards.


Local/urban areas


Possibly miming


Narrative aspects mainly, possibly a small performance element


Text song lyrics in shot


Natural lighting


Minimal effects

Our Ideas and Planning Sheet